Job Description

About Us:

The Healthy Back Institute is on a mission to help people live pain free.  Over the past 17 years, we have helped millions of people from around  the world start thinking about health differently, to begin living pain-free, and most importantly…in a safe and natural way.

We accomplish this mission with our premium quality products and engaging content, while utilizing the awesome power of direct response marketing. 

Everything that happens at the Healthy Back Institute is rooted in our core values: 

Freedom, Love, Team, Growth, Excellence, and Courage

These values form the foundation of how we serve our customers and how we treat each other.  

 

The Opportunity:

We’re looking for a CRO & Marketing Operations Coordinator to support the smooth execution of our campaigns, tools, and backend workflows—while owning the coordination and documentation of our conversion rate optimization (CRO) testing program. This is a full-time role ideal for someone who thrives in a fast-paced remote environment, takes ownership of details, and keeps cross-functional teams organized and aligned. You’ll focus on marketing operations and administrative support (e.g., ticketing, QA, calendar management, content tracking), while also leading the charge on test coordination, documentation, and performance reporting.

You’ll help support the implementation of new platforms like Buyist—coordinating assets, timelines, and QA—without owning the tool itself.

 

Who You Are:

• Exceptionally organized and detail-oriented
• Confident managing timelines, QA checklists, and ticket flows
• A great communicator who keeps teams in sync and tasks moving
• Familiar with digital marketing funnels and direct response principles
• Curious about testing and optimization, but grounded in systems and execution
• Energized by helping high-functioning teams run smoothly

 

What You Have:

• 1–2+ years in marketing operations, campaign coordination, or CRO support (DTC/eCommerce preferred)
• Experience owning project tickets end-to-end—especially in Wrike, Asana, ClickUp, or similar tools
• Proficiency in Google Sheets/Excel for campaign tracking, KPI summaries, and reporting
• Familiarity with A/B testing tools (VWO, Optimizely, Google Optimize, etc.)
• Strong QA experience across emails, landing pages, or sales funnels
• Clear written communication and reliable follow-through in remote settings
• Bonus: Experience supporting implementation workflows for tools like Buyist, Shopify, Rebuy, or Tapcart

What You’ll Get To Do:

Marketing Operations & Admin Support:

• Own ticketing workflows across creative, tech, and marketing
• Track timelines, update calendars, and maintain campaign documentation
• QA assets before deployment and manage cross-functional approvals
• Upload and tag videos in Wistia; maintain funnel version control and content libraries
• Coordinate tasks and communication with external agencies as needed
• Keep internal docs and asset trackers clean, accurate, and up to date

CRO Process Ownership:

• Own the coordination of CRO testing workflows—including timelines, QA, documentation, and performance tracking—while also holding marketers accountable for submitting thorough and actionable test briefs.
• Maintain a centralized CRO test plan with documented KPIs and outcomes
• Write test tickets, manage progress, and support QA through launch
• Pull and summarize performance data; track impact on metrics like CVR, AOV, and LTV
• Coordinate post-test implementation of winning variants

Tool Implementation Support (e.g., Buyist):

• Support the coordination of workflows tied to the rollout of tools like Buyist
• Ensure assets are collected, tickets are created, and QA is completed
• Partner with team leads to help keep platform-related tasks on track

 

Why You’ll Love It Here:

• The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders and teams – people you can be proud to work with.
• The Mission. At HBI, we are relentlessly focused on helping people live pain free lives.  It feels good to serve others – and HBI is the leader in helping people live their life pain free.

• The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Excellence, and Courage

The Pay:

• A Full-time salaried role; $50,000-$60,000/year, DOE.

The Benefits:

• A healthy work/life balance and flexible schedule
• Remote / virtual work from home position
• Medical, dental, vision insurance (full time only)
• 401K Retirement Plan (full time only)
• Life and disability insurance (full time only)
• Flexible PTO (full time only)
• Discount on HBI products
• An amazing team-centered culture felt at all levels of the company!

 

Please get to know us!

I encourage you to click on the links below and get to know us better!

• Explore our proven, Pain Relieving Products here .
• And find hundreds of customer’s Success Stories here.
• Check out our reviews on Glassdoor to learn more about our culture!
• Our Career page to see the position posting HBI Career Page .

 

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.

The above job posting is not intended to be an all-inclusive list of duties and standards of the position . Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

HBI is an equal opportunity employer . All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Job Tags

Full time, Local area, Remote work, Work from home, Flexible hours,

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