The Senior Web Content Writer is responsible for providing textual content for TEA websites that enable us to communicate with stakeholders clearly, accurately, and appropriately. Duties include:
+ conducting research on relevant topics and strategies used by other states or agencies on comparable projects
+ defining content strategies for presenting complex information clearly and usably for the relevant audience
+ writing, editing, and fact-checking content prior to publication
+ collaborating with cross-divisional and cross-agency teams to align content with stakeholder needs
+ utilizing agency standards to maintain consistent branding and tone across all touchpoints
+ editing content for clarity, grammar, and tone
+ reviewing and enhancing the website for performance, design, SEO, and user experience, providing ongoing updates and recommendations, including dynamic project updates
+ managing project timelines and meeting deadlines successfully
The Senior Web Content Writer works closely with other members of their team, including subject matter experts, UI/UX designers, business analysts, developers, and testers. This position relies on experience and judgment to plan and accomplish goals and independently performs a variety of complicated tasks; a wide degree of creativity and latitude is expected. The successful applicant will be organized, resourceful, and creative, with the ability to work independently while staying aligned with the team.
Minimum yrs of exp Requirements:
8 Required Experience in web content writing or digital marketing
8 Required Working knowledge of SEO, content strategy, website editing, and analytics tools (e.g., Google Analytics)
5 Required Experience content planning and performance tracking
5 Required Demonstrated strong writing, editing, and storytelling abilities
4 Required Documented experience in copywriting and proofreading
2 Required Basic graphic editing skills with Photoshop and/or Illustrator
1 Required Bachelor's degree in English, Journalism, Communications, or a related field
1 Required Strong portfolio showcasing content for a range of different audiences
2 Preferred Documented work experience relating to early childhood care and education
2 Preferred Documented strong collaboration skills to work with customers across multiple agencies/organizations
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