Job Description

Job Title: Vice President of Marketing / Chief Marketing Officer (CMO)
Location: Port St. Lucie, FL (On-site Only)
Employment Type: Full-time
Industry: Consumer Packaged Goods (CPG)
About The Role
We are seeking a highly experienced and results-driven Vice President of Marketing / Chief Marketing Officer (CMO) to lead and scale our performance marketing efforts. This is an on-site leadership position based in Port St. Lucie, FL with a hands-on focus on growth, digital strategy, and execution.
This individual will oversee a highly visible consumer brand and be responsible for scaling paid advertising efforts, optimizing conversion rates, and driving revenue growth across all marketing channels.
Key Responsibilities
Lead the overall marketing strategy, with a strong focus on performance marketing and paid media.
Manage and optimize META ad spend (minimum $700K/month, ideally $800K+ per month) for at least one brand.
Oversee the performance of company websites, ensuring consistent traffic and engagement (200k+ users/month).
Provide leadership across campaign planning, creative direction, digital acquisition, retention, and analytics.
Direct brand positioning and product marketing efforts for physical CPG products with retail MSRPs under $300.
Collaborate closely with cross-functional teams including sales, operations, and executive leadership.
Ensure compliance with industry regulations and best practices in digital marketing and eCommerce.
Required Qualifications
Current employment with existing employer for 1+ year (mandatory).
Proven hands-on experience managing and optimizing META (Facebook/Instagram) paid ads at high scale.
Demonstrated success leading performance marketing teams in high-growth environments.
Experience managing websites with 200k+ monthly users.
Background in CPG marketing within the last 2 years, specifically for DTC (direct-to-consumer) physical products.
Experience in brands that are non-household names, with a focus on performance-driven growth.
Willingness to relocate to Port St. Lucie, FL and work on-site full-time (no hybrid/remote options).
Preferred Skills
Strong analytical and leadership abilities.
Expertise in conversion rate optimization, customer acquisition, and lifecycle marketing.
Strategic thinker with tactical execution experience.
Ability to thrive in a fast-paced, entrepreneurial environment.
Interested candidates should be prepared to provide recent META ad spend data and company revenue from the last 12 months.

Job Tags

Full time, Remote job, Relocation,

Similar Jobs

Veterans Affairs, Veterans Health Administration

Social Worker-(PACT SW) Job at Veterans Affairs, Veterans Health Administration

...Care Subsidy: After 60 days of employment - full time employees with a total family income below $144 -000 may be eligible for a childcare subsidy up to 25% of total eligible childcare costs for eligible children up to the monthly maximum of $416.66 Retirement: Traditional...

Global Channel Management, Inc.

Purchasing Assistant II Job at Global Channel Management, Inc.

Purchasing Assistant II needs 1 year of previous training or on-the-job experience Purchasing Assistant II requires: 1 year of previous training or on-the-job experience are generally preferred Good communication skills Organizational skills Hours: Monday...

Westview Dental

Dental Insurance Coordinator/Front Desk Job at Westview Dental

...Description Benefits/Perks ~ Great work-life balance ~ Paid time off ~ Dental Benefits ~401K Job Summary We are seeking a friendly and service-oriented Dental Insurance Coordinator/Front Desk Representative to join the team at our thriving dental office....

Headway

Licensed Mental Health Counselor Job at Headway

...clients you see through Headway, so that you can set the hours that work for you. Grow your caseload by providing marketing support and... ...patients in-person or remotely via telehealth while working from home. We accept the following licenses on a state by state basis:...

Coalesce

Executive Assistant Job at Coalesce

...The Executive Assistant will play a key role in supporting the CEO and executive leadership team. With approximately 5 years of experience,... ...providing a best of both worlds solution. Coalesce is a fully remote and culture-first company. We believe that our culture is...

Vice President of Marketing / Chief Marketing Officer (CMO) Job at W3Global, Port Saint Lucie, FL

MFBWL1dxTm5vTDlJbHphNHdQRVFLQ3M9