Job Description

Join to apply for the Head of Integrated Marketing Campaigns role at Atlassian .

Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Your future team
We are seeking an experienced, strategic, and creative Integrated Campaign Director to lead the development and execution of full-funnel marketing campaigns across Atlassian’s entire portfolio of solutions and product collections. This role blends brand storytelling with data-driven performance marketing to drive awareness, engagement, and conversion across multiple customer segments and industries.
You will work cross-functionally with product marketing, brand, growth, content, paid media, and analytics teams to orchestrate global, integrated campaigns that are insight-driven, measurable, and scalable.

Responsibilities

1. Lead the strategy, planning, and execution of integrated marketing campaigns that drive both brand equity and pipeline across Atlassian’s portfolio (e.g., Agile & DevOps, ITSM, Work Management).
2. Define campaign goals, audience segmentation, messaging frameworks, media mix, and success metrics in partnership with product marketing and analytics.
3. Drive alignment across global stakeholders, including regional marketing teams, brand, growth, content, creative, and comms, ensuring consistency and impact across channels.
4. Manage campaign development end-to-end: creative briefings, content production, media planning, activation, optimization, and reporting.
5. Balance long-term brand-building initiatives with short-term performance goals, applying a test-and-learn approach to drive continuous improvement.
6. Build, lead, and inspire a team of high-performing marketers, fostering a culture of collaboration, innovation, and accountability.
7. Collaborate with customer lifecycle, ABM, and demand generation teams to connect campaign efforts with nurture and pipeline acceleration programs.
8. Apply advanced knowledge of incrementality measurement and attribution modeling to isolate true campaign impact and optimize for scalable results.
9. Track and report on campaign performance, synthesize learnings, and present insights and recommendations to leadership.

Qualifications

1. 10+ years of experience in integrated marketing or campaign leadership roles, ideally in B2B SaaS or tech environments.
2. Proven ability to lead multi-channel, full-funnel campaigns that deliver measurable business outcomes.
3. Experience leading and developing marketing teams with a focus on growth and strategic impact.
4. Commitment to cultivate team culture, fostering a trusted working environment.
5. Deep expertise in both brand and performance marketing strategy, with hands-on experience in digital media and content marketing.
6. Advanced understanding of marketing analytics, including techniques for measuring incrementality and optimizing based on actionable insights.
7. Strong project management and stakeholder alignment capabilities.
8. Creative problem solver with a test-and-learn mindset and bias for execution.

Nice to Have

1. Experience marketing to technical and non-technical audiences across multiple industries.
2. Familiarity with Atlassian products and the company’s mission and culture.
3. Global marketing experience.

Additional sections on compensation, perks, about Atlassian, seniority, employment type, and job functions are well-structured but could be condensed to focus on essential details for clarity. The repetition at the beginning and some lengthy lists could be streamlined for better readability. Overall, the description is comprehensive but could benefit from slight formatting improvements for clarity and engagement.

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